Political-institutional crises, cultural revolutions, insurrection movements and then the pandemic… There are many events that characterize the current historical scenarios and fashion, just like many other sectors, is affected by them. Perhaps the most significant change, however, is the environmental one, although in the last decade, fashion houses have undergone phases of recovery, the situation is still critical from the ethical point of view. Just think of fast fashion, it will never be sustainable as long as it is based on a throw-away business model. Only 31% of medium-high-range brands are completely transparent for what concerns the production chain and the following ones are an example of how fashion should be. Here are the 5 not to miss eco friendly brands.
Functionality, aesthetics and tradition. The pieces created by Aissata Ibrahima are made to last. They go beyond the concept of seasons and reinvent the classic male-inspired silhouette with contrasting feminine elements. The designer, passionate about environmental issues, works on a Made-to-Order basis, as well as offering personalized and tailor-made design alternatives.
Password: comfort. The partnership of practicality and sustainability runs in the DNA of Tekla, a sleepwear brand created in a range of soft colors, made in Portugal with high quality organic and Oeko-Tex certified terry cotton. Production takes place on the hills of Braga and Guimaraes, by one of the best European producers in the field. It is free of harmful chemicals and boasts the certainty that all products have a positive impact on the wearer’s body. Furthermore, the manufacturer is certified by the Global Organic Textile Standard, GOTS in order to guarantee a high quality tailoring.
The eco-luxe activewear brand CONTUR creates fit-enhancing clothing. We’re talking about dresses designed to be flattering for those women who live their lives between spinning classes and the urban context, lunch dates and weight lifting. Designed and produced in the UK, CONTUR garments use super soft fabrics made in Italy with ECONYL (reused nylon stockings), oceanic plastic and recycled cotton.
Sneakers’ production process is often very complex and polluting. Not to mention glues, silicones, and rubber components produced who knows how and at what price in terms of labor and pollution. Veja is a shoe brand that respects human rights and the environment, making a difference in the economic, social and ecological fields, combining fairtrade and advanced technologies.
Ultimately Veja built a different type of company. The brand decided to work with small Brazilian producers and farmers and established a decent production chain for workers: starting to change the world by providing a virtuous example.
Womsh, is an Italian brand, and is one of the best known names in ecological, ethical and sustainable footwear on the Italian scene. This is one of those not to miss eco friendly brands. They even have a recovery program for their old shoes, which they then convert into rubber to pave playgrounds. When we say circular fashion!