Sports - Destinations

A Day for Jake Burton, the father of snowboarding…

By Editorial Team
2 min read

To celebrate the memory and the legacy of Jake Burton, on Friday 13th March 2020 will take place the World Snowboarding Day. Madonna di Campiglio is one of the 13 global resorts involved in the first edition of the initiative, representing Italy.

A day for Jake Burton

«Ride to remember, and ride because snowboarding is what brings us together».

This is the spirit in which A Day for Jake was born, a global day dedicated to the father and the pioneer of snowboard, Jake Burton Carpenter, who died prematurely at the age of 65 on November 20, 2019.

The appointment in Italy is on Friday, March 13, 2020 at the ski resort of Madonna di Campiglio (TN). Italy is one of the 8 countries selected to host this event, which will take place in 13 resorts in the United States, Canada, Japan, France, Austria, Switzerland and Italy.

«Jake has been an example and an inspiration to us all. This is the best way to honor his work. A day of snowboarding, exactly as he would have wanted. He has left a void in all of us but we are certain that by carrying on with love, passion and dedication the work of promoting and spreading this fantastic sport around the world, we will be able to continue the path he has traced over the last 42 years».

Pietro Colturi, CEO & Founder B-Factory, Burton’s Country Manager for Italy

The concept of the event is simple and reflects Jake’s vision of the sport: a day together in the name of snowboarding and the love for the mountains.

An annual event

A Day for Jake will continue on as a tradition to carry Jake’s spirit forward, to share his passion for snowboarding and the joy of a perfect turn.

Participation is totally free and the ski pass is offered by Funivie Campiglio. A bus is also available, always free, departing from the Burton Store in Milan on Friday.

To attend the event, you must register by 8 March 2020 on the A day for Jake website.

This is the complete list of the ski resorts where A day for Jake will take place:

  • Boyne Mountain, Michigan, USA
  • Summit at Snoqualmie, Washington, USA
  • Big Sky Resort, Montana, USA
  • Avoriaz, France, Europe
  • Absolut Park,Flachauwinkl, Austria, Europe
  • Copper Mountain/Woodward Copper, Colorado, USA
  • Boreal/Woodward Tahoe, California, USA
  • LAAX, Switzerland, Europe
  • Cypress Mountain, Vancouver, Canada
  • Stratton Mountain, Vermont, USA
  • Bear Mountain, California, USA
  • Madonna Di Campiglio, Italy, Europe
  • Seki Onsen Resort, Nigata, Myoko, Japan
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