Created to encourage a new generation to adopt an open mindset. The new adidas Originals Forum is a tribute to the innate essence of the 80s.
adidas Originals Forum pays tribute to the cultural leaders who are redefining the styles of tomorrow through an irreverent spirit that encourages you never to be afraid to experiment with new ideas.
adidas Originals Forum: aesthetic self-assertion
In the decades since the adidas Originals Forum first debuted, the timeless sneaker has played a key role in shaping culture as an authentic style icon. It has been constantly worn and recontextualized by those who effortlessly embrace a new world of unknowns. With its roots in basketball, the silhouette represents an open invitation for aesthetic self-expression, standing out on the feet of artists, musicians; designers; community activists, and more. The iconic Forum sneaker is nspired by the fervent spirit of that open-minded experimentation that characterizes some characters who never stop expressing themselves. It is reproposed in three well-defined variants, each of which refers to the historical tradition.
The protagonists of the campaign are Juhann Begarin – ready to make his mark in the world of basketball, and Sya – expressing her creativity as a model and vlogger.
Linked to the basketball-inspired mood of the ’80s, the iconic FORUM silhouette returns today with new, revamped versions to bring style into the future. Forum Low is true to its origins and the details that made it unique; it offers a revamped silhouette with removable straps that update the look. Forum Bold in triple white combines sporty DNA and lifestyle details. It is distinguished by the X-shaped design, pull-on closure, and premium leather upper, while the platform sole gives a fresh look to this sneaker.
Forum Mid and Low
In addition, for Fall/Winter 2021, adidas Originals pays homage to the timeless sneaker’s roots by reintroducing modernized versions of the Forum Mid and Forum Low in the silhouette’s quintessential white and blue colorway.
Dedicated to those who are open-minded and turn it into a lifestyle, the all-new versions of adidas Originals’ iconic Forum silhouette are available worldwide starting July 16, 2021.
At adidas.com/forum and at select adidas retailers.