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Amazon Prime Day, today and tomorrow

By Editorial Team
3 min read
amazon prime day

Amazon Prime Day (June 21 and 22, 2021) starts today, kicking off the summer with two days of always highly anticipated deals.

An exceptional shopping awaits all Prime customers who will have access to more than two million offers in different categories: fashion, home, beauty and much more, along with numerous benefits to enjoy entertainment and exclusives on Prime Video, Amazon Music and Prime Gaming.

Prime Day started at midnight (00:01) on June 21 and will last until tomorrow, June 22, 2021, and will be available for many countries, including Italy.

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What to do if you are not yet a Prime customer? Anyone can sign up and start a free 30-day usage period to take advantage of discounts and offers during Prime Day.

Amazon Prime Day, an opportunity for SMEs to meet millions of customers

Customers during Prime Day will be able to choose from more than one million product offerings from small and medium-sized businesses. Including a selection of products from the 14,000 SMBs that sell on Amazon.co.uk. These include women-led, family-owned businesses and many more.

During this Prime Day and throughout the rest of 2021, Amazon will invest more than $100 million globally to support the success of SMBs selling on Amazon.

The support includes promotional activities to encourage customers to purchase products on Amazon. Prime Day gives them the opportunity to showcase their products to millions of Prime customers worldwide looking for great deals.

amazon prime day

Alexa and Amazon devices will be featured on Prime Day again this year.

Since the announcement of Prime Day 2021, customers have been able to ask Alexa about all Prime Day-related trivia and set a reminder for the day of the event.

All they had to do was ask, «Alexa, when is Prime Day?» or «Alexa, how long is Prime Day?» and instead receive all the useful information regarding dates and times. Also, by saying «Alexa, keep me updated on Prime Day», they could be alerted through notifications of the official start of Prime Day.

On June 21 and 22, 2021, by saying, «Alexa, what are my Prime Day deals?» users will be able to discover and take advantage of current deals.

amazon prime day

The many ways to support Made in Italy SMEs

Spend €10, get €10. Starting Monday, June 7 through Sunday, June 20, customers who spend €10 on products and brands from small and medium-sized businesses on Amazon.it, including items from the Amazon Made in Italy, Handmade and Launchpad storefronts, will receive a €10 promotional voucher to use during Prime Day. Amazon fully funds this promotion to connect local SMEs with customers.

amazon prime day

More small and medium-sized businesses than ever before. This year, more than 300,000 global sales partners will be included in the Spend $10, Get $10 promotion – more than double the number of sales partners included last year. Thus, giving customers the opportunity to support even more small and medium-sized businesses through their purchases.

Dedicated storefront. To make it easy for customers to support SMBs this Prime Day, Amazon has created a dedicated storefront for their products at amazon.com/pmi. Customers can choose from small artisan workshops, women-led businesses, family-owned businesses and many more to discover.

3 min read


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