The Armani Group will become Supporting Founder of the Teatro alla Scala, which became a Foundation active in the dissemination of musical art in Italy and abroad in 1997. The commitment, announced during the Board of Directors will be formalized on 17 May.
Giorgio Armani had been among the first to support the Foundation
And now he returns, with renewed commitment, to support the entertainment world, in a particularly delicate moment.
The arts are always overshadowed in difficult times because they do not immediately appear vital and necessary. And yet they are. Theater, music, ballet are pure expressions of beauty and the highest human qualities – creativity, ingenuity, imagination, commitment – which stimulate progress and rebirth.Giorgio Armani
The Theater reopened its doors on May 10th, with a concert by the Choir and Orchestra conducted by Maestro Riccardo Chailly. It hadn’t happened since October 22, the date of the last concert open to the public before the second lockdown, the Jonas Kaufmann recital. However, the activity of the theater did not stop. The show went on streaming and on TV, creating a total of 35 evenings including opera, ballet, concerts, recitals and shows for children. The concert on May 10, with which the Theater celebrated the 75th anniversary of its reconstruction together with the reopening to the public, kicked off many innovations for La Scala.
This new initiative is dedicated to the city of Milan, for the symbolic value of the institution, but also for my emotional and personal ties with it. For the memories of the many shows and concerts I attended, of the illustrious guests I dressed, of unforgettable experiences such as the creation of costumes, in 1994, for Richard Strauss’s Elektra directed by Maestro Sinopoli. Now, more than ever, I feel the moral duty to actively contribute in support of the prestigious theater, a heritage of Milanese and non-Milanese people. True symbol of intellectual resistance.
A new building for La Scala of the future
However, Giorgio Armani’s commitment is not the only novelty. We’re talking about the building that will rise in via Verdi. An essential work for the necessary expansion of the historic site of the Teatro alla Scala. The building was purchased in 1997 but is now ready to be adapted to the needs of the theater. The changes made will improve the performance of the artistic activity, thanks to the expansion of the assembly and disassembly area of the scenes and the creation of new rehearsal rooms for the Orchestra and the Ball. In addition to ensuring the necessary space for the return to the theater of those administrative functions still located in external offices.
The realization of the architectural project was entrusted to the architect Mario Botta, together with the studio of the architect Emilio Pizzi. The latter had already taken care of the important restoration and renovation of the historic site of the Theater and the technical area of the scenic tower, in order to ensure the stylistic coherence of the new building with the other buildings of the Theater
This building’s style is typical of the Ticino architect: precise geometries, alternation of full and empty spaces and care in the coating.