Continental develops intelligent, connected and sustainable technologies for transporting goods and people. Founded in 1871, the international tire manufacturer, automotive supplier and industry partner offers safe, comfortable, personalized and cost-effective solutions. The Group generated a turnover of €44.5 billion in 2019, employing more than 233,000 people in 59 countries worldwide.
Continental is increasingly committed to protecting the environment and making its contribution to a more sustainable world.
Since January 2021, in the EMEA region (Europe, Middle East and Africa), Continental has applied only one of the two adhesives used to date to new tires. This effectively halves its production and eliminates around 110 tons of plastic waste per year.
By deciding to stop producing these adhesives, we are getting even closer to our corporate sustainability goals. We are contributing to the reduction and replacement of fossil-derived materials in our global manufacturing system. Our goal is to use sustainable materials throughout the entire supply chain. Avoiding waste, particularly plastic waste, is the best step we can take on this path because it also helps to protect the environment and preserve natural resources.Claus Petschick, head of Continental’s new sustainability department
Continental: one less plastic boulevard
Overall, the adhesive rolls reach a length of approximately 6.4 kilometers – more than three times the length of the famous Champs-Élysées boulevard in Paris. To date, the adhesives are properly disposed of by retailers and workshops, while their plastic backing is removed in the production plants.
Continental will only use the labeling that is mandatory in the European Union and other countries, which carries the product information required for trade. By doing so, the company will no longer produce stickers with the logos of the brands that are part of the Group (such as Continental, Uniroyal, Semperit and Barum), which in the past helped dealers and tire shops to identify and store tires more easily.