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Emotional nomads by Moncler Genius

By Monica Camozzi
3 min read

Emotional nomads: social media enter everyday life.

Bringing emotions and connections from the digital to the real world. The new travel concept developed by Moncler Genius is made for emotional nomads. It starts from the nomadic social media: messages that look like Instagram posts are printed on the suitcase. At its third edition, the anthropological project conceived by Remo Ruffini takes a step forward, going beyond the product and entering the experience.  

Suitcases and bikes

This time the project is about suitcases and the world of bikes.  

Emotional nomads according to Rimowa.

A story of a different experience. The one that Moncler Genius offers with their collaboration with Rimowa.

Moncler Rimowa Reflections gives a new concept from the point of view of technology and communication in the digital age. The language of social media is brought to a real, everyday dimension.  

The union of the two souls Moncler and Rimowa reinterprets one of the iconic models of the German company, the Topas Stealth Trolley. Suitcases become an Instagram post, a travelling commentary, a social media message traveling fast that can also perfectly fit all your Moncler clothes. The language of social media is brought to a real dimension giving people the opportunity to communicate and create connections with those around them. 

Emotional nomads ride Mate.Bike

An electric bike designed for mountain terrain. But it can be your mate everywhere you go, as it can be inferred by the name. 

Even with Mate.Bike Moncler Genius has rethought the ordinary and turned it into the extraordinary.  This is how the pioneering spirit of Moncler Genius 2020 is further enriched by the expertise of the outdoor innovators Mate.Bike, presenting a completely unique electric bike. 

This year Moncler will enter a new phase, one that goes beyond the product and embraces the experience.

Remo Ruffini

Remo Ruffini

Emotional nomads and a new Moncler course

Remo Ruffini, the soul of Moncler and the man who has re-founded and relaunched it, has conceived Moncler Genius as a response to a world and customers in constant change. With the motto “One House, Different Voices” Moncler Genius offers its designers a creative context where they can express their vision and the freedom to arrive, stop and start again, following the natural cycle of ideas. The founding principle remains motionless, the form is constantly changing. It is an open space in which contemporary creativity, even that of worlds seemingly distant from the Moncler universe, is welcomed and inspired. 

We had already seen him in previous projects, with Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams for 1017 ALYX 9SM, Fragment Hiroshi Fujiwara, Richard Quinn and Poldo Dog Couture Now J.W, Anderson, with his progressive vision of a non-binary fashion, enters the team. Moncler Genius is like a seismograph that records the shakes of fashion and culture, in continuous evolution. Energy and innovation are its driving force.  

Emotional nomads: the new carbon neutral jacket

The emotional nomad can also be carbon neutral. Moncler has just created a jacket whose fabric and components are derived from the castor plant. Castor oil grows in arid regions, is not used in agriculture and does not impact on the food chain. It also requires a minimum amount of water to survive. In this way, the brand continues to demonstrate its strong commitment to the difficult battle against climate change. 

Written by
Monica Camozzi
Journalist since 25 years, copywriter, storyteller, passionate of made in Italy, business adventures and new challenges.
3 min read

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