Sustainability - Gear - Life & Work Balance

HP +: the global smart printing system

By Editorial Team
3 min read

HP + is powered by a new cloud Smart App ecosystem. It offers high security, productivity and sustainability, allowing you to print virtually anywhere, anytime. It represents the future of printing, designed for the new hybrid models of life and work. After its introduction in the United States, it was presented globally in 35 countries, including Italy.

HP has announced the expansion of the HP + launch. The industry’s smartest printing system designed for consumers and small businesses. At a time when the demand for printing is high, driven by millions of people in smart work, HP + is modernizing the printing experience. Equipped with a new cloud-based system, it makes printing more secure, productive and sustainable than ever.

The industry’s smartest printing system is designed for consumers and small businesses. At a time when printing demand is high (+ 6% NPD / GFK), driven by millions of people who work and study from home, HP + is modernizing the printing experience. Featuring a new cloud-based ecosystem, it makes printing safer, more productive and more sustainable than ever.

HP + represents a fundamental step in the printing experience. We have brought together our best print innovations into a smart system dedicated to consumers and small businesses. From class-leading hardware to one of the most popular consumables subscription services; which now includes toner, the industry’s best printing app, now in the cloud. Each of our HP + solutions has been designed for a better experience; to meet the growing needs of those who rely more and more on their printers.

Rossella Campaniello, Printing System Business Director HP Italy

HP+ Smart Printer 

Consumers and small businesses today have higher expectations of devices that can meet their growing needs. In addition, 70% of consumers believe that smart technology makes life easier. The new cloud ecosystem allows consumers and small businesses to stay connected and secure with unique new features.


HP + is presented for the first time with the new LaserJet M200 series, winner of the Red Dot award for design; as well as the OfficeJet Pro 8000e and 9000e series, DeskJet 2700e and 4100e, and the ENVY 6000e and 6400e series.

Smart Ink

In 2020, ecommerce sales grew by more than 16.5% worldwide. An increase accelerated not only by the need for remote purchases, but also by the convenience that consumers have learned to rely on. In the case of Instant Ink, this growth and confidence in the delivery economy led to an increase of over 60%; reaching more than nine million subscribers.

Smart App

In addition to the demand for cloud-based solutions and affordable subscriptions; consumers and small businesses have also learned to rely on mobile ubiquity. HP Smart App has more than 48 million monthly active users. Consumers have the ability to print and scan from virtually anywhere.

HP for the planet

Finally, it is clear: the planet is important. 3 out of 4 consumers consider sustainability an important criterion when buying a printer. Through the HP + cloud-enabled ecosystem, therefore, the brand is consolidating its commitment to a future that is Forest Positive; fighting deforestation and promoting closed cartridge recycling.

3 min read


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