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Maradona, Le Coq Sportif and Mexico ’86

By Editorial Team
5 min read
Maradona

Le Coq Sportif presents a collection dedicated to 1986 World Champion Argentina and its icon Diego Armando Maradona, 35 years after their triumph in Mexico. This is the first Le Coq Sportif Legends line, which will celebrate the sports legends linked to the French brand. 

Myths shape our culture, fuel our imagination and, over time, become part of history. For more than 100 years, Le Coq Sportif has been dressing and accompanying sports legends in many disciplines such as soccer, tennis, cycling, rugby, boxing and other Olympic sports. The French brand has built its history and now enthusiastically prepares the legends of tomorrow.

Among these timeless athletes, some have been invested by an uncommon talent and have already entered, during their lifetime, the realm of legends. At the center of these immortal individuals is chosen from the football universe: Diego Armando Maradona.

Diego Armando Maradona and Le Coq Sportif

Maradona, the magical genius of soccer, born in 1960 in Argentina, was destined to reach the brightest stars. Only an epic poem can tell the story of the Pibe de Oro’s earthly passage.

Le Coq Sportif is proud to be part of this legend, to have been able to write a few lines about it and to have been touched by its exploits.

Maradona

1982 was Diego Armando Maradona’s first World Cup. It was Le Coq Sportif who dressed Argentina for the Spanish event. The Albiceleste national team wore a classic kit, with a V-neck, short sleeves and white and blue stripes. The Asociación del Fútbol Argentino shield featured laurel leaves at the base. Argentina first wore the AFA patch in 1970. The design was by Norberto Red, known as Toto, who convinced the Federation to imitate Germany, France and other European teams that wore a brand on their jersey to stand out even on black and white television. Argentina did not shine that year. The World Cup was won by Italy, again wearing a Le Coq Sportif jersey.

Maradona

Mexico ’86: the World Cup of Maradona

Spring 1986. The entire world vibrates to the rhythm of Mexico, which hosts the World Cup for the sixth time. Soccer for peace is imprinted in every stadium. The footballers compete in the typical short, tight shorts of the time in an electric atmosphere that spreads to the four corners of the planet. For Argentina, Diego Armando Maradona plays his second World Cup.

Maradona

La mano de Dios first, with which Maradona symbolically punished the British for the war in the Falkland Islands. Then, the fantastic slalom of the goal of the century to justify the previous cheating gesture again in the famous quarter-final against England. All against the backdrop of a difficult geopolitical situation.

“La va a tocar para Diego, ahí la tiene Maradona, lo marcan dos, pisa la pelota Mara-dona, arranca por la derecha el genio del fútbol mundial, deja el tendal y va a tocar para Burruchaga… ¡Siempre Maradona! ¡Genio! Ta-ta-ta-ta-ta-ta-ta-ta-ta… Gooooool… Gooooool… ¡Quiero llorar! ¡Dios Santo, viva el fútbol! ¡Golaaazooo! ¡Die-goooool! ¡Maradona! Es para llorar, perdónenme… Maradona, en recorrida memora-ble, en la jugada de todos los tiempos… Barrilete cósmico… ¿De qué planeta viniste para dejar en el camino a tanto inglés, para que el país sea un puño apretado gritando por Argentina? Argentina 2 – Inglaterra 0. Diegol, Diegol, Diego Armando Maradona… Gracias, Dios, por el fútbol, por Maradona, por estas lágrimas, por este Argentina 2-Inglaterra 0”.

Victor Hugo Morales, June 22, 1986 

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Here comes the semifinal against a dazed Belgium, remembered for another Pibe de Oro’s performance, immortalized in a very famous shot. Finally, the glorious final between Argentina and West Germany. It was in this World Cup that Maradona transformed himself from a sports phenomenon to an immortal legend.

Maradona

Back to 2021 by Le Coq Sportif

On every fan’s radar is the celebration of the 35th anniversary of this World Cup. Just a few months after the sudden, but not entirely unexpected, death of Diego Armando Maradona. 

From the archives of Le Coq Sportif, a series of timeworn images are shown, celebrating a striped and radiant Albiceleste that shows off the proud cockerel in flocked velvet. A white and light blue jersey that shines in our eyes, forever, regardless of age or nationality. A cult known throughout the world to wear, play with, keep with affection, and pass on.

The new edition of the 1986 World Champion Argentina jersey 

This piece of Le Coq Sportif history can be found woven, stitched and embroidered in a new edition of the legendary Argentina ’86 jersey. It’s nostalgic, of course, but at the same time, it lives in the present. Today’s Le Coq Sportif athletes, in turn, wear these historic colors, featured in a dedicated digital campaign. Get ready to embody your legends.      

35 years after the world glory, this modernized version of the blue and white stripes features two numbers: 86 to indicate the year of victory and 10 for the most prestigious role in soccer, in addition to the current Le Coq Sportif logo.

This new collection consists of a t-shirt, sweatshirt, pants and a pair of socks.

The t-shirt and sweatshirt are made from a blend of cotton and polyester for a comfortable and pleasant fit. Both garments feature the number 10 on the back at neck height. The brand logo mirrors the ’86 crest embroidered on the heart. The black pants, also made of a cotton-poly blend, have a vertical white stripe on the side, a legacy of the brand’s early soccer suits. And finally, the number 10 is flocked on the front of the left leg, and the embroidered ’86 shield crest is on a back pocket. 

Maradona

These socks, made of a cotton blend and knitted in France in Romilly-sur-Seine, feature the blue and white colors and ribbed knit of the era, modernized with the current Le Coq Sportif logo. 

The first edition of this unique collection is available on the e-store lecoqspor-tif.com, as well as in a selection of lifestyle stores in France, Italy and Spain. Like all Le Coq Sportif products, the fabrics are knitted at Aube Tricotage and dyed at France Teinture in Troyes. Packaging, on the other hand, is done at the brand’s partner in Morocco. Socks are knitted in France in Romilly-sur-Seine, the company’s birthplace. 

5 min read

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