South American women revolutionize fashion

By Giuseppe Di Rosalia
3 min read

When you think about the world of fashion, South America is not among the first countries that come to your mind. Perhaps that’s because fashion is generally more pro-European or for a hundred other reasons. However, if we look into the matter, we find out that there are a few women who have somehow been able to revolutionize and break the idea of fashion as an exclusive world, often inaccessible to the majority of people. This is because fashion and women have always gone hand in hand, or perhaps women are more advanced. Definitely the second option! Anyway I have identified five South American women who have been able to tear down walls, unhinge labels, creating something unique, appreciated and known all over the world.

Jennifer Lopez, despite being a singer, actress and dancer, has a beautiful and lasting relationship with fashion. Do you remember when she wore the Versace Jungle Dress at the Grammys in 2000? Well, it is thanks to the search for that dress worn by the Puerto Rican singer that Google Images was born. The day after her appearance, the photo on the Grammy website was downloaded over 600,000 times.

That year Jlo’s career took off and Donatella Versace gave her the dress as a gift.

Yalitza Aparicio is a famous Mexican woman best known for her starring role in the breathtakingly beautiful Rome by Alfonso Cuaron and for being the face of the Dior “Stands With Women” campaign. After the film, the actress appeared on the covers of the most important fashion magazines such as Teen Vogue, Vogue Mexico, MarieClaire and Vanity Fair. That was a rare thing considering how the star system, and in the entertainment world in general, work.

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Selena was a Mexican-born singer capable of influencing an entire generation, uniting an entire continent to the sound of her Tex-Mex love lyrics. Thanks to her talent, she was able to break the chains both in the music and in the fashion world.

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In fact, Selena designed most of the looks she wore during her concerts. These looks made her become an icon for many generations.

The purple jumpsuit worn in Houston, Texas in 1995, before she was killed at the age of 23, and the outfit consisting of shiny bras paired with leggings and a leather jacket are unforgettable. She was unique!

Valeria Mazza is considered one of the most important South American women in Argentina. Born in 1972, she began her modeling career at the age of 14. Meanwhile, she has tried to pursue her professional goals that have led her to become an entrepreneur.

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During her career as a model, she worked for brands such as Valentino, Armani, Chanel, Dolce & Gabbana, Versace, Victoria’s Secret, Christian Dior, Tommy Hilfiger, Ralph Lauren, Yves Saint-Laurent… She has also been the cover girl of important magazines such as Glamor, Cosmopolitan, Vogue and Elle, marking the real starting point for Latin American models.

Carolina Herrera is an important reference for high fashion and for South American women.

Maria Carolina Josefina Pacanins y Niño was born in 1939 in Caracas, Venezuela, to a wealthy family. She was always surrounded by beautiful clothes, travels and influential friendships, as fashion editors and members of royal families. This gave way to her influences, which allowed her to acquire that distinct taste for fashion and elegance.

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Her friend, Diana Vreeland, editor of Vogue, pushed her to create her own clothing line, giving life, in 1981, to the Carolina Herrera brand. However, the real boom in her fame dates back to 1986. That year she designed and made Kennedy’s wedding dress while in 1988, she launched her first fragrance. Today she is an ultrachic women.

3 min read

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