#TCOTW: Cool Style Special

By Stefano Nappa
4 min read

What does Cool Style really mean? This saying on the web is everywhere. I challenge you to click on the #cool hashtag in any Social Network that populates the web. This term is widespread in the fashion world and is an international term that can be compressed in all languages, especially in Generation z. A garment or an object can be cool regardless of who wears or uses it. However, it remains the synonym of wonder or fantastic.

In this Top Cool Of The Week we have selected brands that reflect this spirit of wonder for their own style.

VISVIM – Parka Chamdo

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An 80s Tokyo, at the beginning of its cultural and stylistic encounter with America, populates the mood-board of visvim. Ironic easy to wear looks, utility palettes, oversized trousers and coated cotton dusters parade in the imagination of the founder of the brand, Hiroki Nakamura. It is precisely in his travels through the New World that the designer collects inspirations to bring them back to Japan, where in 2000 he begins his adventure as a pioneer of the “future vintage”.

This is how Nakamuro defines his style: a wardrobe made up of evocative and essential garments: «I want to create something destined to become vintage in the future» – and he is managing to do it. Click here to find out more.

Undercover – Collection

Cool Style

Created in 1990, the Japanese brand Undercover was born from the work of designer Jun Takahashi. «Cute and scary, beautiful and ugly». This is how Takahashi describes his style, which blends elements of British punk with inspirations from American culture. A real cult among streetwear fans.

Cool Style

Undercover is also one of the cult names of Parisian catwalks, capable of bringing the punk universe, street taste and sensuality to the stage. Photography and music have always nurtured Jun Takahashi’s creativity. Click here to find out more.


Cool Style

Isabel Marant signs the wardrobe for men and women with a strong personality. Since their recent debut in 2017, the Isabel Marant men’s collections have confirmed the designer as the standard-bearer of elegance à la française, poised between ease and elegance. Urban spirit and bohemian accents are mixed in modern clothing, which makes soft sweaters, casual trousers and heavy shirts its key silhouettes. Moreover, don’t miss scarves, hats and shoes, which complete the repertoire in the sign of the same spirit of freedom. Click here to find out more.

Thom Browne – Cardigan oversize 4-Bar in lana

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Passionate sartorial craftsmanship and quirky aesthetics have made Thom Browne one of the major benchmarks for contemporary preppy style. Founded in New York in 2004, the brand was recently acquired by the Zegna Group, with which it shares the same attention for manufacturing excellence.

Today, Thom Browne dresses the modern gentleman with clothing and accessory collections characterized by fine fabrics, impeccable aplomb and an inevitable tricolor flag in grosgrain. Click here to find out more.

Lee Mathews – Sidney Linen Shirtdress

cool style

The Sidney Linen Shirtdress in black from the Spring Summer 21 collection is made from 100% Linen. This shirtdress is detailed with contrast topstitching and has a front patch pocket, gathering at the waist and a half button front. Style the Sidney Linen Shirtdress with sandals and a tote for easy weekend dressing. Buy now

JOSEPH – Bacar cotton and linen shirt

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It all began in the 1960s when Joseph Ettedgui opened his first multi-brand boutique in Chelsea, which soon became a point of reference for the London scene. In 1972 the homonymous brand JOSEPH was born, inaugurating an aesthetic that combines art, fashion and design.

Under the creative direction of Anna Lundbäck Dyhr and Frederik Dyhr, today JOSEPH is synonymous with an elegant and understated style that dresses women with luxurious and functional garments. Known above all for its rigorous tailoring and structured silhouettes, the English brand JOSEPH enriches your wardrobe with impressive clothing, dresses and shoes. Click here to find out more.

Simone Rocha – Grosgrain Harness V Neck Sweater

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Simone Rocha’s unique creations combine a romantic aesthetic with a modern femininity, rewriting the classic codes of elegance. Bright hair accessories and pearl-finished jewelery decorate generous volumes and rich brocades, balanced by the purity of neutral hues.

Inspired by her homeland and fascinated by oriental aesthetics, Simone Rocha continues to amaze season after season. Graduated from the prestigious National College of Art and Design in Dublin and Central Saint Martins College in London, the young Irish designer made her debut in 2010 under the spotlight of London Fashion Week. You click here to find out more.

Vintage Tracker Classic full-throttle eBike

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Use the full-throttle Vintage Tracker Classic eBike for up to 50 miles on a single charge and ride up to a maximum of 36 mph. Once the battery runs out, it only takes three hours to fully charge.

With a powerful 720 watt/hour battery, it boosts speed quickly. This makes it perfect for commuting to work or taking trips to the store. In addition, it is available with a luggage rack and panniers, making it convenient for carrying groceries home. In addition, this full-throttle eBike offers a comfortable ride, thanks to the shock-absorbing aluminum frame. Indeed, its structure, design and range of colors are part of its admirable finish. The matching spokes and frame provide a vintage feel that will turn heads. Click here to find out more.

4 min read


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