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Top Cool of the Week: from Nike to Madonna

By Stefano Nappa
4 min read

Here we are at a new appointment with our Top Cool Of The Week. This week we have selected a few gadgets, a selection of five things that can can characterize your autumn / winter in the best way.

Nike Move to Zero

NIKE‘s Move to Zero initiative embodies the mission of offering better alternatives for the sport and the world in general. The emphasis of all of this lies on the scalability of sustainable materials used in the production, such as recycled polyester.

The way in which NIKE makes its products is a fundamental aspect, since 70% of their environmental impact is due precisely to the materials they use; this whole collection is end-to-end impact.

The other novelty is the development of different ways to recover old products and intercept them before they become waste, which in the majority of cases is harmful to the planet. In 150 stores, ‘reuse-a-shoe’ programs are already active. Thanks to this program consumers can send their old shoes back in a prepaid bag or leave them in the store.

Can you be a Top Cool with recycled material? The answer is yes and check out all the new creations! Click here.

Acne Studios Mohair-Blend Cardigan
& JW Anderson Colourblock Patchwork Cardigan

It is no secret that women love to wear sweaters both in autumn and winter and the choice is often difficult: heavy sweaters, turtlenecks, striped sweaters…

There is probably nothing better than wearing one by choosing it depending on the weather. Since last autumn, cardigans are back in fashion.

This week, thanks to Harry Styles who wore a JW Anderson Patchwork rainbow cardigan during the TODAY show, we decided to talk about this garment. Apart from the latter, we also wanted to highlight the Acne Studios knitwear selection. Beautiful, isn’t it?

Supreme Fall/Winter 2020

Supreme in recent years has become the Urban TOP COOL brand of the century.

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This new collection will certainly find space in many wardrobes around the world. Moreover, this year we find a new collaboration with Nike that is based on the model of the Air Max Plus TN that debuted in 1998.

There are many highlights of the new collection like the pullover with hood and half zip in micro down jacket, the reversible colorblock fleece jacket, the black Ark denim trucker jacket with matching hoodie, the short-sleeved shirt, jeans and the cap, along with the LSD Spells hoodie and matching sweatpants.

The collection will be available on Supreme Online.

Madonna and IIUVO capture the spirit of “Madame X” in just 100 ml

IIUVO and superstar Madonna have teamed up to create an Eau de Parfum named “Madame X” – an olfttive experience developed in secret over the past two years.

“Madame X” has a hint of fresh and floral notes drawn from the Mediterranean coast, while the mystical and mysterious elements are taken from the East. It is the representation of the sensuality and rebellious spirit that Madonna has explored during her decades of performing.

To celebrate this collaboration, Madonna and IIUVO asked  Sang Wha Yim  to create a triptych that further explores the superstar’s attitudes. The bottle itself is typical of IIUVO, transparent with a black grainy lid on which the branding is printed and, for the occasion of “Madame X,” the branding is printed in black on the top. The box is gray with a red “X” on it.

Madonna x IIUVO “Madame X” is available on IIUVO website and on Madonna’s website.

Virgil Abloh Updates Louis Vuitton’s Horizon Wireless Earphones in “Black / Neon Green”

After the success of the second generation of its Horizon wireless earbuds, Louis Vuitton has once again asked Virgil Abloh to update its latest tech product.

Virgil dressed the audio options in an embossed monogram motif, complemented with vibrant floral details in neon green. The earbuds were created in collaboration with renowned New York audio company, Master & Dynamic. They offer 30 hours of high-quality audio, noise cancellation and ambient listening modes and advanced connectivity. Additionally, the earphones come with a special charging case that can charge them wirelessly.

The Horizon wireless earphones, together with the Tambour Horizon digital watch, represent the latest Louis Vuitton’s timeless luxury values. They mirror LV’s traveling spirit and extraordinary creativity.

The Louis Vuitton Horizon “Black / Neon Green” earphones will be available for pre-order online on the Louis Vuitton website on October 14th. The in-store launch will be held two days later, on October 16th.

4 min read

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