Stories - Style - Sustainability

Two non-brands to save the planet

By Sara Stefanovic
4 min read

Is buying new things always wrong? We have all asked ourselves this question at least once. Many people emphasize the importance of reuse for reducing waste, especially as regards clothing. Yet there are many projects designed to protect the environment through the purchase of products. Obviously the truth lies in the middle, the sale of products is, of course, the most efficient way to raise funds to finance environmental projects. In this regard, today we have been lucky enough to interview two non-brands operating in two completely different areas: Honey Bees and Ark and Sea.

Two non-brands to safeguard the ecosystem. The stories of Honey Bees and Ark and Sea.

Honey Bees is one of the non-brands born thanks to two bee lovers terrified and outraged by the possibility that these little animals could disappear forever. Their mission is to increase the number of bees, spread the message and help local beekeepers. How do they do it? through jewels.


Honey bees works in collaboration with is a 100% non profit, 501c3 charity with a mutual goal of saving the endangered population of honey bees, that also provides us with the bee adoption program!

Proceeds of each purchase will be donated to and will contribute to Relocation and Creation of new hives to support the honey bee population, education of local communities about the importance of bees, Community action and advocacy efforts to protect the health and well-being of honey bees, and more! We contacted Bentley Dang, owner of the Honey Bees project to ask him some questions about it.

How did the idea for this project come about?

I attended the University of California Davis, one of the top agricultural universities in the world. There I realized the importance and learned about the radical decline of the pollinators, who are essential to our agriculture. The campus always had a Bee focused sector in which I spend a good amount of time researching the problems and how to solve them. Learning about the decline of pollinators me and my partner Greta Shmidt decided to something about it.

Why are bees so important?

Bees are important because they are essential to our agriculture. Driving around large farms, you will always see the beehives… California has one of the biggest farms that feed all of the US. Bees help pollinate the plants on the farms that then end up on our kitchen tables. 

What can we do to help these endangered animals?

Stopping the usage of pesticides, planting flowers around the house, being mindful of nature around us!

Is re-education necessary on this issue?

Re-education is not necessary, but it would be great to teach people about the importance of pollinators.

How can research help you in the protection of bees?

Our mission is to stop the population decline and finding out the main reasons for the “colony collapse disorder”, with the money put into research we hope to reach that goal in the near future.


What are the successes you have achieved since the project started?

We have partnered with amazing charities that support the bees.

What are your plans for the future?

We are working on having a better and stronger voice and brand awareness to spread the word about the issue.

The second project is Ark and Sea, a non-brand that supports animal shelters and foundations that deal with wild animals and the conservation of marine species.

The foundations they work with help provide food and shelter for animals, reduce pollution from microplastics and create sanctuaries for marine species. How do they do it? Through the sale of a selected range of products designed to reduce plastic from the ocean. With every product sold helping to remove 1kg/2.2 pounds of plastic from the ocean, which is equivalent to 80 plastic bottles.

Why did you decide to start this business?

We wanted to start selling eco-friendly clothing as well as promoting a strong message to spread awareness.

Was it difficult to start this production?

It was difficult at first. Using eco-friendly screen printing methods was difficult to learn compared to traditional methods. We also use watercolor inks which can be harder to print compared to standard inks used.

What is your mission?

To help reduce plastic from the ocean whilst also raising awareness around current issues surrounding our wildlife and sealife.


Why should people start buying your products?

To help support our pets, wildlife and the ocean and beaches that we take for granted.

Will it be possible to find your products in supermarkets in the future?

Not in supermarkets, but we are expanding into retail stores and other online eCommerce.

What are your goals for the future?

We wanto continue to help spread awareness and growing our range of products in order to provide more options and expand the business abroad.

What would you suggest to people who want to be more environmentally conscious?

Paying attention to their consumption and understanding what can be done to help reduce their use of single use plastics and materials that can affect the environment.


4 min read


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