Style - Goods

White Special in #TCOTW

By Stefano Nappa
5 min read

White, White, White… Many of the concepts that white symbolizes are associated with purity, innocence, virginity, purification and cleanliness. In short, a pure state, before being contaminated by color. Being dressed in a snow-white suit symbolized a certain status in the past. Over the years, white has become an ever-present color in a daily outfit. Take for example the Air Forces by Nike which are always present in both male and female, urban and elegant outfits. In this new Top Cool Of The Week, we give space to some brands that use white like few others in the fashion world:

Prada – Slogan-print cotton-poplin shirt dress e altro


Prada for us is the most skilled brand in the use of white. In this combination of garments, white gives the right light to the creativity of the graphic work of the multimedia artist Peter De Potter. Prada’s white cotton is a key accent in Miuccia Prada and Raf Simons’ first collection as co-creative directors. It’s made in Italy for a relaxed fit balanced by a pointed collar and dropped shoulders, then fastens with front buttons. Pair it with vibrant stilettos for a bold occasion. You can notice them here.

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Maison Kitsuné was founded in Paris by Gildas LOAEC in 2002.
Loaëc and Kuroki, both fashion and music lovers, had the idea of founding a company involved in both areas during a trip to Japan. Prior to co-founding the company, Loaëc worked with Daft Punk and also with Thomas Bangalter Roulé’s record label. This pleated cotton piqué polo dress is a beautiful example of their style.
Rib-knit trim polo collar and placket with three engraved buttons. Wide short sleeves. Side seam pockets and contrast Profile Fox embroidered on the breast. Above-knee length on a flared cut. You can buy it here.

white style

Marni – Slogan-print cotton-jersey long-sleeved T-shirt

Marni was founded by Consuelo and Gianni Castiglioni in 1994. Now with Francesco Risso as creative director, the label continues to garner fame for its nuanced and individualistic fashion sensibility.
The label’s strong ties to the art world through collaborations with artists define its eclectic and intelligent aesthetic. Intrinsic to Marni’s DNA are its subverted silhouettes, designer shoes, sculptural jewels and the Trunk bag, introduced in 2013 and reinvented each season with new textures and palettes. You can buy it here.


Marni’s artistic verve is highlighted through this long-sleeved white T-shirt, printed with a black, yellow and pink tropical flower and featuring black and green slogan print including the phrases, ‘love more’ and ‘hold me’, inspired by the idea of bringing people together. It’s crafted from cotton jersey with a crew neckline and fits to a relaxed silhouette, which is accentuated by dropped shoulders. Style it simply with trousers and trainers.
Shown here with: Marni Checked wool-blend straight-leg trousers, Marni Stripe cotton-canvas trainers, JW Anderson Merino wool neckband, Marni Reversible faux-leather and shell tote bag and Bottega Veneta Floral-beaded sterling-silver necklace.

Neil Barrett – Thunderbolt-print short-sleeved shirt


Neil Barrett’s artistic vision is characterized by a minimal style with maximum impact and the combination of traditional tailoring and defined lines. His love for Italian craftsmanship and fine fabrics intensified during his time with Miuccia Prada and continues to influence his modern and sporty collections. This shirt is the most beautiful example of the brand to use the white color. You can buy it here.

Soulland – Harry Shirt


Based in Copenhagen, Denmark, Soulland is a Scandinavian brand founded in 2002 by Silas Adler and Jacob Kampp Berliner. The brand combines Scandinavian traditions, craftsmanship and aesthetics with contemporary designs, creating something truly unique. This shirt is a must that cannot be missing in your outfit. You can buy it here.

Supreme – Pharoah Sanders Tee White


Supreme was born with a beautiful white t-shirt. This white Supreme Pharoah Sanders Tee, released on August 20, 2020 as part of the brand’s FW20 Week 1 drop, is a legend. The FW20 t-shirt features a Grammy Award winning saxophone graphic. A jazz legend in a comfortable and urban outfit. It boasts a regular fit with a round neckline and is available in seven different colors. Don’t sleep on this. You can buy it here.

Nike – Reissue Walliwaw woven windbreaker


Nike is undoubtedly among the most important sports brands in the world. Conceived in 1962 by Bill Bowerman and Philippe Knight, the official name of Nike only came in 1978. The famous ‘swoosh’ logo is recognizable all over the world. The American brand, with its ability to renew itself season after season, represents a real cult for many fans. Characteristic Swoosh logo, hood with drawstring, front closure with buttons and zip, long sleeves, two side pockets with zip and ribbed hem. You can buy it here.

Marcelo Burlon County of Milan – Bezier Wings crewneck sweater


The garments created by the stylist Marcelo Burlon County of Milan are characterized by originality and refinement, thanks to the prints, colors and patterns used. The numerous and practical accessories are also suitable for a young and impactful look, reserved for the most informal moments of the day. Combine the brand’s clothing with sneakers from the best fashion designers. Click here to find out more.

Nike Air Force One White


“Iconic”, “legendary” and “influential” are all too common adjectives in the modern world of trainers, but the all-white Air Force 1 Low is one of the rare shoes they really apply to. It is a true lifestyle classic, one of the most typical and recognizable sneakers in the world today. You can find your favorites here.

5 min read


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